Designer Marc Jacobs and artist Rob Pruitt worked together to create an interactive installation called "Looks," a virtual experience in which museum guests walked through three rooms, including a green screen runway, that ended with them watching themselves inserted into an actual Marc Jacobs show.
The set for the installation was designed by Exposure's Stefan Beckman, a frequent collaborator with Jacobs for catwalk design. You can see a video of the experience here, courtesy of V Magazine:
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