Friday, February 26, 2010

Blaise Reutersward for Japanese Vogue

If Isetan is to Japan as Barney's is to America, then we love it. And we know Japanese Vogue loves them too because there is an "Isetan Mania" advertorial supplement with their April issue.

Blaise Reutersward shot the special's story titled, "The Holiday Lolita" at the end of 2009 in Miami. Styled by Polina Aronova, the spread is warm and refreshing- a treat to see in these endless winter months.

Monday, February 22, 2010

Hairstylist Odile Gilbert for New York Fashion Week

The blogosphere was abuzz with Odile Gilbert news this season as she created hair styles for eight shows.

From the always dramatic Rodarte to newcomer Suno, Odile met with the designers and created a hairstyle that complimented the aesthetic of the collection.

The result was a stunning and eclectic mix all week with inspiration derived from different eras and cultures.

Organic by John Patrick

Jason Wu


Erin Fetherston

Zac Posen


3.1 Phillip Lim

All photos from

Wednesday, February 17, 2010

Maybelline Sponsors New York Fashion Week

For their first season, Beauty powerhouse Maybelline is the official makeup sponsor of the Spring Summer 2010 Mercedes Benz Fashion Week.

Photographer Kenneth Willardt has taken the images plastered all around the city- on taxi cabs, show programs, billboards, and all over the tents.