Noe DeWitt for Ralph Lauren Kids: The RL Gang

Advertising is getting more and more creative as our culture becomes obsessed with social media and new technology. Ralph Lauren kids came up with one of the smartest and just all around cutest ideas for their fall 2010 campaign: an interactive storybook.

Voiced by Harry Connick Jr. and photographed by Noe Dewitt, this story follows eight kids as they begin their new school year decked out in Ralph Lauren. The website is great in that you can click on any kid's outfit to get a peek into their closet and purchase the clothes from any of the three they modeled.

Instyle.com named the website and campaign the "most original" of the season. You can check it out HERE. Also, if you like the story online so much, there is an option to buy the book in hardcover.