Monday, April 12, 2010

The Adventures of Sperry Top-Sider

Photographer Noe DeWitt has been shooting the ad campaign for Sperry Top-Sider for the last 2 years (4 seasons). Sperry Top-Sider is most known for their iconic boat shoes; they epitomize summers in the Hamptons, sailing in the Florida Keys, and boating off the Cape. Sperry's ads wanted to be as versatile as their shoes, so the team created a campaign to show us just that.

For the first season, DeWitt traveled to Rhode Island, where there are as many sailboats in the sea as cars on the roads, and the rocky beaches and lighthouses frame East Coast Americana perfectly.

For the fall 2009 campaign, they traveled west to Seattle, where being outside in the moist air amongst tall pine trees means trudging through wet sand and tall grass.

When the warmer months come, what's nicer than a warm beach location to celebrate? The Spring/Summer 2010 campaign was shot in the Florida Keys with the palm trees, the soft sand, and the crystal blue-green water.

Noe and the Sperry team just finished fall/winter 2010 in San Francisco and are continuing their brainstorm of new locations around our America that exemplify "A Passion for the Sea".

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