Showing posts with label Noe DeWitt. Show all posts
Showing posts with label Noe DeWitt. Show all posts

Thursday, September 9, 2010

Noe DeWitt for Ralph Lauren Kids: The RL Gang

Advertising is getting more and more creative as our culture becomes obsessed with social media and new technology. Ralph Lauren kids came up with one of the smartest and just all around cutest ideas for their fall 2010 campaign: an interactive storybook.

Voiced by Harry Connick Jr. and photographed by Noe Dewitt, this story follows eight kids as they begin their new school year decked out in Ralph Lauren. The website is great in that you can click on any kid's outfit to get a peek into their closet and purchase the clothes from any of the three they modeled.

Instyle.com named the website and campaign the "most original" of the season. You can check it out HERE. Also, if you like the story online so much, there is an option to buy the book in hardcover.



Monday, April 12, 2010

The Adventures of Sperry Top-Sider

Photographer Noe DeWitt has been shooting the ad campaign for Sperry Top-Sider for the last 2 years (4 seasons). Sperry Top-Sider is most known for their iconic boat shoes; they epitomize summers in the Hamptons, sailing in the Florida Keys, and boating off the Cape. Sperry's ads wanted to be as versatile as their shoes, so the team created a campaign to show us just that.

For the first season, DeWitt traveled to Rhode Island, where there are as many sailboats in the sea as cars on the roads, and the rocky beaches and lighthouses frame East Coast Americana perfectly.

For the fall 2009 campaign, they traveled west to Seattle, where being outside in the moist air amongst tall pine trees means trudging through wet sand and tall grass.

When the warmer months come, what's nicer than a warm beach location to celebrate? The Spring/Summer 2010 campaign was shot in the Florida Keys with the palm trees, the soft sand, and the crystal blue-green water.


Noe and the Sperry team just finished fall/winter 2010 in San Francisco and are continuing their brainstorm of new locations around our America that exemplify "A Passion for the Sea".

Thursday, October 15, 2009

Noe Dewitt's New Inspiration

Photographer Noe Dewitt has made his career taking pictures of models and celebrities for magazines and ad campaigns such as Sperry Top-Sider, Macy's, LL Bean, J Crew, Cole Haan, 7 For All Mankind, Ann Taylor, and Max Mara.

Since having his first child almost five years ago, Noe's fashion-focused photography has evolved into a more fun and light aesthetic. Says Noe, "most of my personal work these days consists of my own children and their friends. As a father, I am fortunate to experience their 'world' all the time. My kids have shown me a world that I don't think I could have gotten to on my own."

When I think of child photography, a haunting memory of Sears' studio glamor shots with a clown standing behind the lens flashing a dingy squeak-toy first comes to mind. So appropriately my first reaction upon hearing that Noe has created a new kids portfolio is, "How did he get them to do that?!" Noe jokes that "of course a fart noise will almost always work if you want a smile, but sometimes you want the daydream, and that is only something you can capture when they are really doing it." He adds that "all kids are so different from one another, so you really have to talk to [them] first and see if they're shy, outgoing, hyper, etc." A trick he uses to get some of the less talkative kids going is he'll "ask if they have any siblings, and that always opens the door to conversation and the spotlight tends to go off them and onto a different subject like their brother or sister".

Even if you get a kid to converse with you, you're lucky to get them to sit long enough or keep their mouth closed and their eyes open for more than a few shots. "I'd like to think that I capture the 'kid within the kid," says Noe. "I try not to make the kids into something that they are not- I don't like it when people try to make them into adults or have adult behavior. The best thing about kids is that they are usually uninhibited and carefree, so if you direct them too much they can become shy or guarded. If you guide them just a little, they can take off in their own playful and imaginative way. Kids know how to be natural, so I let them."


The children in Noe's photographs bring smiles to everyone's faces. He gets right into the action. He is not afraid to get paint splattered on him or sand in his shoes. There is not a glint of fear or despair in their eyes. It's safe to say that Noe's success in getting children to not only look at the camera, but to make them look like they are genuinely having a good time is due to this newly acquired job as a daddy.



"I guess you could say I shoot on my knees a lot these days! And the world has become a much bigger place as we remember it to be when we were little kids ourselves."


Click here to see Noe Dewitt's new Kids Portfolio

Friday, September 18, 2009