





Set designer Stefan Beckman transformed the Park Avenue Armory into one of the lushest and most elaborate party spots ever for the Hermes Menswear Store After-Party on February 9, 2010. After six months of research, Beckman and his team of 100 people took two weeks to build 4 separate rooms. 10,000 books were hand-dyed red, yellow, green, blue and brown to create a tranquil library and sitting area. Beckman researched classic 1950's jazz clubs to recreate the space complete with booths, small tables and a stage with live jazz music. The game room mimicked an old-school men's club, but the look was updated with a neon light installation on the back wall. The dock set was designed to look like an opera set: it's dramatic, colorful, and represents travel and trade beautifully.